“Parish is the latest salvo in an ongoing brand revolution. After years of corporate oversight, Parish founders decided to break with tradition and hand creative power over to the designers themselves. With complete autonomy this collective is free to explore; and free from retailer dictates. By bringing artistic and culturally aware designers under one roof, Parish plans to do more than launch a new collection. They want to spawn a new attitude in fashion. Ultimately, Parish wants to build a brand that inspires innovation, but also generates consumer appreciation.

Catering to the fashion forward, style conscious consumer, PARISH-NATION has created original, inspired apparel that will introduce bold, new color waves and designs into the contemporary sportswear market. Dubbed “Post-Modern Street Wear” the dynamic team behind the brand- Tony Shellman, Chaka Wilson, Pericles Papayannis, Evan Davis, and Ashod Spendjian – are known for their cutting edge style and visionary tactics. By bringing artistic and culturally aware designers under one roof, PARISH-NATION plans to transform the way fashion is viewed by constructing pieces that spawn conversion,, encourages innovation, and ultimately, generates consumer appreciation. “

from Parish

Check out some pics of this urban clothing line.

Busta Rhymes rocking Parish