They say that until you have your own line of clothing, your own brand, you’re not a real fashion icon. While this may not be what’s on Kayne West’s mind, here comes Pastelle, the popular star’s very own brand of designer items.

Pastelle made its debut in print through the VMAN magazine which featured him, Lupe Fiasco and Rihanna. The two guys wore dark coat tops. Kayne had a light blue jean colored shirt while Lupe simply wore a white tees. Rhianna appeared sexy in a grey hoody.

Kayne West, in an interview by Marc Ecko of Mochacity said that he had a good time getting the right designs. We are all excited about his brand and Kanye knows that he has all eyes on him. He even said that if he is in the process of delivering something, it’s going to put on a pedestal and described as, “Oh, it’s supposed to be great.” Needless to say, the clothes really appear great on VMAN.

If you guys don’t want tp believe us, why don’t you just take a look at the pictures? You will certainly agree with what the Pastelle creator said, he was a designer before he became a rapper!