The Jordan Brand shines anew with its exclusive gold 6 ring pendant. Six years for Michael Jordan’s six NBA Championships. “His Airness” is almost immortalized with this elusive set of accessories.

Nike Air Yeezy is truly one of the most controversial shoes to date. The web is buzzing about this kicks which Kayne wore at the Grammy’s and his Glow in the Dark Tour. Not a surprise, if you’re Kayne West and you wear a never before seen shoe on a Grammy night and a grand [...]

Kanye West has become a massive fashion icon of our time. It seems everything he touches turns to “gold”. We have spotted this hypebeast performing wearing a “UniverseCity Jacket” that was first sighted on the Kanye West Bear featured on Takashi Murakami’s album art for “Graduation” and the “Good Morning” animated music video. The jacket [...]

This may be a fashion and tech marriage overboard but until WiFi detection devices become a thing of the past, I wouldn’t say that this WiFi detection sneakers is not “fashionable”.
The idea was simple. Nike gets a WiFi detector, installs it in the flap of Nike shoes, connects the device to LEDs and then names [...]

This news is truly a time-stealer! Our favourite brand of watch, Nooka overhauled its Zub watch to give it a Glow in the Dark finish. The classy Zub series even got more hyped and funky as the company replaced its strap with a special luminous light emitting material.
Zub’s unique and abstract manner of time-telling [...]

Nigo has finalled opened he’s newest Bape store in LA. The opening of the new store saw the likes of N*E*R*D, Mike Tyson, Takashi Murakami, Kaws and many more who were invited.This new store features very unique design with the usage of neon lights, conveyor belts and heaps of Bape camo pattern decor scattered around [...]